Branch Metrics Inc. Confirms Data Breach to Indiana Regulators

Branch Metrics Inc., a technology company specializing in mobile measurement and deep linking, officially reported a data security incident to regulatory authorities in Indiana. The filing, dated April 6, 2026, confirmed that the company experienced unauthorized access to its systems. This security event was identified as occurring on or around December 22, 2025.

While the specific categories of data involved were not detailed in the public record, Branch Metrics Inc. handles significant user data to facilitate its services. If you received an official notification from Branch Metrics Inc., it indicates that your personal information may have been part of the information involved in this incident.

The company's filing indicates that the incident is currently under investigation. Branch Metrics Inc.'s business model typically involves processing data such as device identifiers, IP addresses, email addresses, and metadata related to user interactions to track engagement across applications.

If you received a data breach notification letter from Branch Metrics Inc., it is important to review the contents carefully for specific details or guidance provided by the company. This may include information about the scope of the exposure and any assistance, such as credit monitoring services, that they may be offering.

As a general precaution following any data security event, consider monitoring your various online accounts for any unusual or unauthorized activity. It is also wise to be cautious of unsolicited communications, like emails or phone calls, that request personal details, and to regularly update passwords for your important online services.