The Distinctive Floral Company DBA Len Busch Roses Data Breach: Reported Filing Facts

Distinctive Floral Company, doing business as Len Busch Roses, is a wholesale floral provider and retailer that manages extensive customer and business-to-business accounts. As a commercial entity, the company typically collects and stores sensitive information such as customer names, billing addresses, shipping details, and payment card information necessary to process floral orders and supply chain transactions. In 2025, the company officially reported a data security incident to the Indiana Attorney General, confirming that unauthorized parties may have accessed stored consumer information. If you have received a formal data breach notification letter from the company, it indicates that your personal data was likely involved in this incident. This notice serves to inform you of the event and provide guidance on the steps you should take to protect your identity and financial security.

State: Indiana
Breach date: August 4, 2025
Reported: October 31, 2025

What to do if you were affected

These general steps can help limit the risk of identity theft and fraud after any data breach.

Stay alert to targeted scams
Be cautious of calls, texts, or emails that reference this breach. Legitimate organizations won't ask you to confirm sensitive details through an unsolicited message.
Keep your notification letter
Save the notice you received. It documents that your information was involved and is often needed to enroll in any credit monitoring offered or to join a related legal claim.

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