The Onward Outdoors Brands LLC dba Fleet Feet Data Breach: Reported Filing Facts

Onward Outdoors Brands LLC, doing business as Fleet Feet, is a specialty retail company focused on athletic footwear, apparel, and gear for runners and walkers. As a retailer, the company typically collects and maintains customer information including names, mailing addresses, email addresses, and payment card details associated with online and in-store transactions. In 2025, the company officially reported a data security incident to the Indiana Attorney General. If you received a data breach notification letter from Fleet Feet, it indicates that your personal information may have been involved in this event. This notice is intended to inform you of the incident and provide guidance on the steps you can take to protect your personal information from potential misuse.

State: Indiana
Breach date: February 21, 2025
Reported: July 3, 2025

What to do if you were affected

These general steps can help limit the risk of identity theft and fraud after any data breach.

Stay alert to targeted scams
Be cautious of calls, texts, or emails that reference this breach. Legitimate organizations won't ask you to confirm sensitive details through an unsolicited message.
Keep your notification letter
Save the notice you received. It documents that your information was involved and is often needed to enroll in any credit monitoring offered or to join a related legal claim.

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