The Southern Tire Mart Data Breach: Reported Filing Facts
Southern Tire Mart is a commercial and retail tire and automotive service provider that maintains extensive customer databases to facilitate sales, vehicle maintenance, and warranty management. As part of these business operations, the company typically collects and stores sensitive personal information, including customer names, contact details, and payment card data used for service transactions. In 2025, Southern Tire Mart officially reported a data security incident to the California Attorney General, confirming that unauthorized parties may have accessed customer records. If you received a data breach notification letter from the company, it indicates that your personal information was potentially compromised during this event. This notice is intended to inform you of the incident and provide guidance on the steps you should take to protect your identity and financial security.
- State
- California
- Breach date
- May 31, 2025
- Reported
- July 25, 2025
What to do if you were affected
These general steps can help limit the risk of identity theft and fraud after any data breach.
Stay alert to targeted scams
Be cautious of calls, texts, or emails that reference this breach. Legitimate organizations won't ask you to confirm sensitive details through an unsolicited message.
Keep your notification letter
Save the notice you received. It documents that your information was involved and is often needed to enroll in any credit monitoring offered or to join a related legal claim.
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